Playing a round with a smile

The women’s British Open was played this week, featuring the best in women’s golfing talent over four days of competition at Woburn Golf Club.  It proved to be a celebration of women’s golf.  A wonderful tournament played out on comprehensive BBC coverage that featured the wit and wisdom of the likes of Andrew Cotter and the insightful Maureen Madill.  There were flashes of brilliance throughout the tournament from Team GB’s imminent Olympians, Charley Hull & Catriona Matthew, who cross multiple generations in their appeal.  The tournament was won by a young lady from Thailand, Ariya Jutanugarn, who has introduced a compelling element of her pre-shot routine – a mindful smile – that is surely destined to be imitated on golf courses across the globe.

The tournament offered a real celebration of women’s golf.  Large crowds viewed professional and amateur golfing talent, the winner of whom carried herself with grace and a celebrated smile.  I loved how Charley Hull signed off from her week – tweeting her thanks to the youngsters in the crowds who followed her.  Although Golf Like A Girl couldn’t be there this weekend, it was a timely prompt of our own celebration of junior golf coming up, as we run our inaugural Golf Like A Girl Junior Day on Friday 19th August.  We can’t wait to introduce some excited youngsters to the game, Golf Like A Girl-style.

With time off coming up for many in August, we’re thrilled to highlight a few other ways that golf continues to encourage newcomers to the game.  From the Golf Express initiative recently endorsed by England Golf to Swingers, the Crazy Golf bar that has recently launched in Central London.  Whether or not the summer weather warms up, it’s time to give golf a go, in one form or another, to find a smile or two through golf.


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